Online Casting is Not as Easy as You Think

Julia Parker - ActressDid you know that time and time again Actors are making a HUGE mistake without even knowing it? They think they’ve done everything correctly with their headshots but they are hurting their chances at getting auditions.

What is this huge mistake?
They are posting their images on Online Casting sites without first prepping them for online viewing. Images straight from the camera must be prepped before they are posted to the online casting sites.

Why do I need to have my digital files prepped?
Simple, to make your images STAND OUT. Images straight from the camera are uncropped, soft and dull.

But I have a great headshot so what does it matter?
Because almost 100% of all submissions are done via an online casting site. This means your online image is the first (and sometimes only!) image that Casting sees. It needs to be great.

So how does Online Casting work?
Casting Directors are looking at 50+ images on their screen that are about 1 inch by 3/4 inch. And then they click their way on to the next screen of 50+ actors. They are viewing hundreds of images for every role. Your image has to JUMP OUT. This is accomplished by optimizing your image for web viewing .

What does image optimizing mean?
Making your image look the best it can by sizing it correctly, fixing the color, contrast, brightness and sharpness to give it the POP it needs to stand out and grab the Casting Director’s attention. Check out this example:

Straight From Camera VS. Argentum Photo's Prepped Image

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As actors you have one opportunity to make a first impression. It is a lot like online dating. If you send out a picture that is great but doesn't look like you, your date (casting) is gonna be disappointed. You won't get a second chance. But if you are able to capture your personality and the strongest aspects of your talents in that one frame, you'll find that there are a lot of people out there looking for someone just like you. SO, this blog is dedicated to getting you more dates, or rather auditions. We leave your actual dating life up to you. With over 30 years of experience in the photography and headshot business, I will keep you posted on the business of acting with an emphasis on photos.

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